To unveil the Onyx Elite Rewards catalog, DraftKings staged an ultra-exclusive Dynasty Rewards Launch Party at Marquee Nightclub in New York.
As Senior Art Director, I shaped the creative vision, designing the floorplan, flow, and visual identity that set the tone for the night. From layout to branded details, every design decision was aimed at creating a polished, high-energy environment that matched the prestige of the rewards program.
The event drew 275 VIPs, influencers, and media, with luxe activations from Therabody, Stewart Golf, Tiffany & Co., and Zadok Jewelers. Guests mixed and mingled over custom cocktails and elevated bites before closing out the night with an electrifying Chainsmokers performance.