Texas Tech University marked a milestone moment with the launch of its first-ever comprehensive fundraising campaign, powered by 160over90’s creation of the bold and inspiring “On & On” campaign platform.
In my role as Senior Art Director, I supported the campaign by driving creative ideation and design that brought the “On & On” ethos to life across every touchpoint. I led the development of an immersive VIP experience, crafted experiential marketing elements, oversaw print collateral, and curated furniture and décor selections to create a cohesive, elevated environment. The result was a dynamic, multi-layered experience that energized the community and reinforced the spirit of Texas Tech’s campaign.
